Smadex SLU

In a mobile advertising landscape where $2.5 trillion in B2B payments still move by paper checks and transparency remains elusive, Smadex exists to revolutionize how brands acquire and engage users. As an AI-powered Mobile Growth Platform and Demand-Side Platform (DSP), Smadex drives performance, direct response, and brand advertising campaigns across in-app, Connected TV (CTV), and mobile web - processing over 4.5 million ad requests per second with sub-100ms response times.

Smadex leverages customizable machine-learning algorithms fed by contextual signals and first-party data to find high-value audiences that actually convert. Built on privacy-first principles with transparency at its core, Smadex serves the app ecosystem across gaming, finance, entertainment, and other verticals - helping brands like King, Bandai Namco, Voodoo, and TextNow scale sustainably. Founded in Barcelona in 2010 and acquired by Entravision (NYSE: EVC) in 2018, Smadex combines engineering excellence with creative optimization to deliver campaigns that don't just reach audiences - they drive measurable business results.