In 2012, Jalal Nasir and Amin Bandeali founded Pixalate with a singular mission: to bring transparency, trust, and safety to the digital advertising ecosystem. Nasir, an early engineer on Amazon's fraud prevention team, and Bandeali, a 15-year veteran in the battle against fraud, recognized that the programmatic supply chain faced a critical trust and safety issue. They built Pixalate as the market-leading fraud protection, privacy, and compliance analytics platform specifically designed for Connected TV (CTV), Mobile Apps, and Websites.
Today, Pixalate's technology monitors over 5 million apps, 80 million domains, and 300+ million OTT devices, detecting over 35 types of invalid traffic (IVT) across digital channels. The company offers the only complete, accredited Fraud Management System, working 24/7 to guard reputations and grow media value for Fortune 500 companies and major brands worldwide. With UNICEF recognizing Pixalate's COPPA compliance technology as a "Key Innovation" in protecting children's online privacy, the platform has evolved from a fraud detection tool into a comprehensive risk protection solution that serves as the industry standard for ad safety and compliance. Headquartered in McLean, Virginia, with global offices in London, Dublin, and Singapore, Pixalate continues to pioneer new frontiers in ad fraud intelligence, including GenAI-powered threat detection and synthetic identity verification.