Zappi operates a consumer insights platform built on AI that consolidates product innovation, advertising, and brand research into a single system. The company has been actively serving the insights space since 2012, now operating across 13+ countries with offices in Boston, London, and Cape Town, and counts more than 350 global brands among its customers.
The platform's core tension sits between speed and scale: traditional market research has historically been slow and consulting-heavy; Zappi's approach is designed to deliver rapid-turnaround insights while maintaining continuous connection to consumer feedback. The technical stack integrates AI-powered analysis across product testing, ad development, and brand positioning, handling the data intake and pattern recognition that would otherwise require manual research cycles. For customers like PepsiCo, the concrete outcomes include 30% improvements in creative effectiveness and 4–7% increases in new product revenue relative to legacy research providers.
The company operates with more than 300 employees and holds B-Corp certification. Its customer base spans consumer packaged goods, advertising, marketing, and product development organizations - segments where insights directly inform commercial decisions and where slow iteration carries measurable cost.
