In 2011, our founders recognised a frustrating gap in the UK insurance market: customers were tired of confusing policies, hidden jargon, and impersonal service from legacy insurers who made insurance feel transactional and opaque. They realised insurance didn't have to be this way - it could be clear, fair, and built around real people. So they launched Policy Expert with a mission to transform personal insurance through transparency and customer-centric innovation.
Starting with home insurance and expanding to car and pet coverage, Policy Expert has grown from a disruptor to one of the UK's leading insurance providers, now serving over 1.5 million customers. The company's success stems from its digital-first approach, combining proprietary technology with a UK-based team of real people who genuinely care. When you put people at the heart of everything you do, success follows - a philosophy that's earned Policy Expert the title of UK's No.1-rated home insurer for nine consecutive years.