Ethos transforms how people protect their families by making life insurance fast, easy, and accessible. Founded in 2016 by Peter Colis and Lingke Wang, Ethos redesigned the life insurance process from the ground up to create a 100% online experience that takes minutes, not months. The company uses technology and data science to provide instant quotes, real-time rate calculations, and coverage activation without the traditional barriers of medical exams or lengthy paperwork.
Ethos offers a range of life insurance products including term life, whole life, permanent, guaranteed issue, and final expense policies. Their platform partners with respected insurance carriers to provide coverage up to $3 million with same-day activation available. Beyond life insurance, Ethos provides free estate planning services including wills and trusts. The company serves both consumers directly through its digital platform and insurance agents through its agent partnership program, creating a three-sided marketplace that modernizes the entire life insurance experience.