In 2013, David Wright and Melanie Alder launched Pattern from Melanie's living room, initially operating as iServe by selling small products on Amazon. They noticed a critical gap in the ecommerce landscape: brands were struggling to navigate complex marketplaces while protecting their brand integrity and maximizing growth potential. What started as a modest operation quickly evolved as the founders developed proprietary technology and processes to solve these fundamental challenges.
Since those early days, Pattern has grown into the world's leading ecommerce accelerator, partnering with global brands to optimize their presence across marketplaces, direct-to-consumer channels, and other digital platforms. The company combines data-driven analytics, strategic distribution, MAP compliance, and brand management to help brands sell more while maintaining control. Today, Pattern stands as the premier partner for global ecommerce acceleration, helping brands unlock their full potential in the digital marketplace.