OpenRoad Auto

OpenRoad Auto is one of Canada's largest automotive dealership groups: founded in 2000, headquartered in Richmond, BC, and running 41 dealership locations across British Columbia and Ontario with over 2,500 associates. Under CEO Christian Chia, the company represents 21 automotive brands, spanning luxury names like Porsche, Rolls-Royce, Mercedes-Benz, and BMW alongside Toyota, Honda, and Mazda. It has been named one of Canada's Best Managed Companies for 14 consecutive years. The business runs on a data mix that is worth naming plainly. Vehicle sales and service generate customer and vehicle records across a distributed, multi-site footprint. Auto financing puts credit and financial information in scope. Club OpenRoad, the company's loyalty program, adds a persistent customer account layer on top of retail and service interactions. Twenty-one brands and 41 locations means vendor, OEM, and franchise-adjacent integrations are part of the operating reality, not edge cases. The stated operating posture emphasizes transparency, innovation, relationship-building, and employee empowerment, with a stated vision of becoming Canada's national automotive leader in customer experience. The industry verticals in play - automotive retail, automotive service, auto financing, and customer loyalty programs - each carry distinct regulatory and reputational exposure if customer data is mishandled.