Highwire

Highwire is a strategic marketing communications agency with a team of over 160 people operating out of San Francisco, New York, Chicago, and Boston. The firm works across several sectors, including cybersecurity, B2B technology, healthcare, energy, financial services, and professional services. Its core offering centers on connecting insight to execution at scale - translating technical positioning into market presence for companies operating in crowded, high-stakes verticals.

In the cybersecurity space specifically, Highwire handles communications for vendors competing in a market where credibility is the product. The agency's role sits at the intersection of technical narrative and go-to-market strategy, helping security companies articulate what they actually do to buyers, analysts, and press without resorting to fear-based messaging or vague threat theater.

The agency has earned recognition from PRovoke Media, including a spot on the Midsized Agency of the Year shortlist and a Best Agencies in the US nod for 2025, along with a SABRE Finalist designation for Best Agency to Work For. Highwire describes its methodology as an "insight-out approach" that combines ingenuity, intrigue, and impact - language that, in practice, maps to structured research, narrative development, and scaled campaign execution.