Frasers Group builds the planet's most admired and compelling brand ecosystem. The company owns and operates a diverse portfolio of iconic sporting, luxury, and retail brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, Everlast, and House of Fraser. Founded in 1982 as a single sports shop in Maidenhead, the company has transformed into a global powerhouse with over 700 stores across the UK and Europe, alongside 50 e-commerce websites serving millions of customers.
Frasers Group operates across sports retail, premium fashion, luxury goods, fitness, and gaming sectors, serving consumers with access to the world's best brands through extensive physical and digital presence. The company continues aggressive expansion through strategic acquisitions and innovative retail models. As a publicly traded company headquartered in Shirebrook, UK, Frasers Group generates billions in revenue while constantly disrupting traditional retail with its fearless approach to brand curation and customer experience.