Asda is one of Britain's leading supermarket chains, dedicated to saving shoppers money every day on their groceries and essentials. Founded in Yorkshire in 1965, Asda has grown from a single store into a nationwide retail powerhouse operating over 1,000 stores across the UK. The company's mission is rooted in providing permanently low prices and exceptional value, making quality food, clothing through George, and household products accessible to everyone. Asda pioneered the large self-service format in Britain and continues to innovate with omni-channel offerings including online grocery delivery, click and collect services, and the Asda Rewards loyalty programme that lets customers earn pounds rather than points.
Beyond groceries, Asda has diversified its business to include financial services via Asda Money, mobile services, pharmacy, opticians, and more. The company employs tens of thousands of colleagues across its stores, depots, and home offices, all united by shared values of respect, striving for excellence, and delivering outstanding service. Asda's commitment to sustainability includes building resilient supply chains and reducing carbon emissions across operations. As part of the Issa brothers' portfolio, Asda continues to invest in its digital capabilities and store estate to serve customers better while maintaining its heritage as a champion of value and community-focused retail.