Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooters. Founded in 1975, the company is present in over 15 countries and has established itself as a premier partner for motorcycle dealers across Europe. Bihr offers the widest and most relevant portfolio of 7 product universes: Street, Scooter, Off-Road, Quads/ATV/SSV/UTV, tyres, workshop equipment and rider gear. The company distributes over 200,000 products from approximately 350 brands through a network of more than 15,000 dealers, providing personalized service in their own language.
The foundations of Bihr's success are built on comprehensive services and first-class logistics. With a total storage area of more than 54,000 square meters spread across 7 warehouses throughout Europe, Bihr is able to supply practically all dealers in Europe within 24 hours. The company employs 750 people (reaching 1,200 during peak seasons), including 100 in-house sales representatives and over 60 customer service representatives. In 2022, Bihr was acquired by Arrowhead Engineered Products, strengthening its position as a global leader in powersports distribution.