We started back in 1979 when Gary Adams took out a $24,000 loan on his home to build something different—a stainless steel driver that could help golfers hit the ball higher and farther. There were just three of us in a 6,000 square-foot building, but we had conviction that better equipment could make the game more enjoyable. That first metalwood looked and sounded nothing like traditional wooden clubs, and it performed differently too, with perimeter weighting that offered more forgiveness on mis-hits.
Four decades later, we're still pushing boundaries in golf equipment, from drivers and irons to golf balls and accessories. Our team works alongside some of the world's best players—Tiger Woods, Rory McIlroy, Scottie Scheffler, Nelly Korda and others—who test our prototypes and push us to keep innovating. Beyond the tour, we've built a network of over 3,500 PGA Professionals who work directly with golfers at local clubs. We believe in combining innovation with authenticity, staying true to what golfers expect while exploring new frontiers in performance. Our competitive spirit drives everything we do.