STIR Consulting operates as a Canadian IT staffing firm built on a specific thesis: that most recruitment companies claim technical expertise without actually understanding how IT hiring managers and technical professionals communicate. The founders - Grant McKeracher and Deanna Logan - bring more than 40 years of combined staffing experience and launched the firm after identifying what they saw as a persistent gap in the market: recruiters who match resume keywords rather than genuinely parse technical requirements and cultural fit.
The company focuses exclusively on IT staffing and technical recruiting across technology organizations in Canada. Their approach centers on deeper engagement with both the technology landscape and the people operating within it - moving beyond transactional placements toward what they describe as lasting client-candidate relationships. This means investment in understanding specific technical domains, the nuances of how IT teams function, and the communication patterns that matter when matching talent to roles.
STIR's operational model emphasizes accountability, ongoing learning, and what the founders frame as genuine collaboration in the hiring process. The firm positions itself against the churn-and-burn staffing model, instead prioritizing customer service execution and building an environment where their own team can deliver consistent results. For candidates, this translates to working with recruiters who theoretically understand the technical context of the roles they're filling - whether that's infrastructure, development, security, or other IT specializations - rather than simply pattern-matching job descriptions to LinkedIn profiles.