Sami is a Brazil-based healthtech company operating as both an insurer and a care platform. Founded in 2018, it provides affordable health plans in São Paulo and the metropolitan region, serving over 21,000 members. Its core bet is that primary care coordination - anchored by a personal doctor relationship - can be engineered to simplify a notoriously complex system.
The attack surface here is real: healthcare data is high-value, regulated, and distributed across clinical, insurance, and mobile app layers. Sami's stack spans telemedicine, digital health applications, and insurance technology. The digital health app organizes exams, appointments, and documents for members, meaning the team manages protected health information across web, mobile, and provider integrations. The company holds an NPS of 89, indicating strong user trust - which also means the consequences of a breach are measured in more than compliance fines.
Funded through a $18M Series B, Sami is scaling operations in a market where healthcare fraud, credential stuffing against patient portals, and API security for health data exchanges are ongoing threat vectors. The company's culture signals - human-centered care, transforming complexity into simplicity - suggest engineering decisions are weighed against patient outcomes, not just feature velocity.
