Qualifio builds the infrastructure that sits between consumer brands and the data they need. Founded in 2011, the Belgian company operates a platform purpose-built for first- and zero-party data collection through interactive formats - quizzes, polls, games, contests - that bypass the eroding third-party cookie model entirely. Over 400 client companies across FMCG, media, and sports run on it, feeding consented user data back into CRM, DMP, and marketing automation stacks.
From a security and privacy standpoint, GDPR compliance isn't a bolt-on feature here; it's foundational to the product's architecture. The platform processes personal data at scale across European markets, with offices in Louvain-La-Neuve, Paris, and Barcelona. That means engineering and security teams are operating under some of the strictest data protection regulations on the planet, handling data flows between end users, interactive campaigns, and downstream marketing systems.
The team is roughly 80 people - small enough that security and infrastructure decisions have direct, measurable impact. Technical domains span data collection pipelines, customer engagement tooling, and marketing technology integrations. For anyone working on the defensive side, the threat model is concrete: protect user data in transit and at rest, enforce consent boundaries programmatically, secure API integrations with enterprise marketing platforms, and maintain compliance posture across multiple jurisdictions simultaneously.