Qiddiya Investment Company (QIC) is a PIF giga project driving the development of Qiddiya, Saudi Arabia's Capital of Entertainment, Sports and the Arts. Spanning more than 360 square kilometers at the heart of the Tuwaiq Mountains, just 40 minutes from Riyadh, Qiddiya represents a transformative contribution to Saudi Vision 2030. As the holding company containing all for-profit investments of the enterprise, QIC creates destinations and ecosystems where people can experience the power of play.
QIC is developing flagship projects including Qiddiya City and Saudi Entertainment Ventures (SEVEN), positioning itself as a rapidly growing organization leading trailblazing development in the Kingdom. The company integrates sustainability principles into all projects through ESG frameworks, ensuring that the development benefits both people and the planet. With projects ranging from Six Flags Qiddiya City - featuring the world's tallest, longest, and fastest rollercoaster - to PlayMaker Studios for filmmakers, QIC is building a comprehensive entertainment ecosystem that will redefine life experiences for generations to come.