In 2017, James Hadley founded Immersive from a cargo container in Bristol, United Kingdom, with a vision to transform how organizations build cyber resilience. He recognized that traditional, one-off cybersecurity training was failing to prepare teams for real-world threats. So he built a platform that would continuously assess, build, and prove cyber capabilities through hands-on simulations and realistic crisis scenarios.
Today, Immersive has grown from that humble beginning into a global leader in people-centric cyber resilience. With over 300 employees across hubs in Bristol and Boston, the company has raised $189 million in funding and serves more than 400 enterprise customers worldwide - including financial institutions like Citi and Goldman Sachs, healthcare leaders like Pfizer, and government agencies like the UK Ministry of Defence and National Health Service. The platform has powered 4.3 million labs completed, earning recognition as a Leader in the 2023 Forrester Wave for Cybersecurity Skills and Training Platforms. Under the leadership of CEO Mark Schmitz, Immersive continues to innovate its AI-powered Immersive One Platform, helping organizations prove and improve their human cyber readiness against evolving threats.