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Holley Performance Brands

About

Holley Performance Brands is the undisputed leader in high-performance automotive aftermarket products. For over 120 years, Holley has driven the cutting edge of fuel-system design, evolving from carburetor pioneer to the market-leading manufacturer of electronic fuel injection systems. The company designs, manufactures, and distributes a comprehensive portfolio of products including fuel systems, ignition components, exhaust systems, and performance accessories through iconic brands like MSD, Flowmaster, Hurst, NOS, and Weiand.

Headquartered in Bowling Green, Kentucky, Holley serves millions of automotive enthusiasts worldwide across street performance, racing, and marine applications. The company's products power every NASCAR Sprint Cup team and serve as the spec EFI system in NHRA Pro Stock racing. Holley's vertically integrated operations span engineering, manufacturing, and distribution, enabling the company to maintain quality control while delivering innovative solutions that push the boundaries of automotive performance.

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