Habaripay Limited is the fintech subsidiary of Guaranty Trust Holding Company (GTCO), one of Nigeria's leading financial institutions, focused on building digital payment infrastructure for African businesses. Founded in 2018 and officially launched in June 2021, the company pivoted in 2022 from its original super-app concept, Habari, to become a dedicated payments platform. Today it operates as HabariPay, delivering merchant payment services through its flagship product Squad, which enables businesses of all sizes to collect payments via point-of-sale terminals, online platforms, and mobile solutions.
The company's technical footprint spans fintech fundamentals: digital payments infrastructure, PoS systems, online and mobile payment channels, and platform development. Backed by a major financial institution, HabariPay positions itself as competing with well-funded fintech players while maintaining what it describes as the stability and resources of its parent company. The team, led by CEO Eduofon Japhet, has reached what the company calls record profitability, though specific metrics remain undisclosed.
HabariPay's stated mission centers on simplifying the payment landscape for African businesses, building reliable and accessible infrastructure that serves merchants across retail, SMB, and online commerce verticals. The company operates primarily in Nigeria with a broader focus on the African market, handling core payment rails that require secure transaction processing, fraud detection, and integration across multiple payment channels - domains where security architecture, data protection, and financial systems integrity become operational necessities rather than abstract concerns.