BBVA is a global financial services group founded in 1857 that operates in more than 25 countries, serving over 80 million customers worldwide. With a strong leadership position in Spain and as the top financial institution in Mexico, BBVA has built leading franchises across South America, the United States Sunbelt region, and Turkey through its stake in BBVA Garanti. The bank's purpose is to bring the age of opportunity to everyone by making the opportunities of this era accessible to all people, focusing on customers' real needs and providing solutions that help them make the best financial decisions.
With over 121,000 employees and 160 years of history, BBVA is leading a comprehensive digital transformation of banking worldwide. The bank is adapting to a rapidly evolving financial industry characterized by digitalization, changing customer expectations, data as a strategic asset, and increased competition from technology giants and new players. BBVA's responsible banking model aims to create a more inclusive and sustainable society, built on solid values: customer first, think big, and one team. Their strategy focuses on strengthening customer relationships through data-driven insights, simple and transparent experiences, and continuous innovation in digital banking services.