American Family Insurance is a leading property and casualty insurance group that has been inspiring, protecting and restoring dreams for nearly a century. Founded in 1927, the company has grown to become the nation's 12th largest property-casualty insurance group based on written premium, with $42.2 billion in assets and $20 billion in revenue in 2024. Headquartered in Madison, Wisconsin, American Family Insurance contracts with more than 2,400 independent agency owners and employs approximately 11,000 professionals across its operating companies.
The company offers a comprehensive range of insurance products including auto, home, life, business, and farm/ranch insurance, serving customers through multiple subsidiaries including American Standard Insurance Company, American Family Connect Insurance Company, Homesite Group, and Main Street America Group. With a mission to inspire, protect and restore dreams, American Family Insurance is committed to being the most trusted and valued customer-driven insurance company while making positive community impacts through sustainability initiatives and corporate responsibility programs.